MIKI Ads

Sharp on data.

More profit from Google Ads.

Personal Google Ads management for Dutch webshops and businesses. You work directly with your own Google Ads specialist: short lines, always a reply within 24 hours.

No margin on your budget No annual contract 90-day results guarantee
Client report · Shoppingmei 2026
Ad revenue
€48.250
▲ 18,2%
ROAS
6,4×
▲ 0,7×
Ad spend
€7.540
+4,1%
Conversions
512
▲ 22,0%
Example from a managed account · ROAS per month
20+live accounts
€36k+ad spend managed / mo
2,75×blended ROAS
€100k+conversion value / mo
~2.990conversions / mo
10+years experience

Companies we grow with Google Ads

CoffeePodDeals Stach De Heeren van 17 Woningontdekken Woonhub Paybix Fortus Happy Pyjamas Medicooler Technicert Dieetwebshop

What we stand for

One promise, three commitments

This foundation drives every campaign and every invoice. No fine print.

01 · Transparent

No margin on your budget

Every euro of ad budget goes to Google. We earn from our work, not from your media spend.

02 · Free

No annual contract

Cancel monthly. We keep you as a client with results, not a signature.

03 · Data-driven

Data is key

We always steer on data, never on gut feel. Clean tracking, real revenue and clear ROAS reporting drive every decision.

Services

It all starts with getting the data right

Without clean measurement you steer blind. So we always start with tracking, and build the entire Google channel from there. Open up what you want to know.

Data & conversion tracking · Google Tag Manager

The foundation under everything
Start here +

We expertly set up your measurement foundation with Google Tag Manager: conversions, revenue value, Consent Mode and server-side tracking where needed. Only when Google knows what a sale or lead is really worth can Smart Bidding optimise for profit.

  • Set up and clean up Google Tag Manager
  • Conversions with real revenue value & Enhanced Conversions
  • Consent Mode v2 & GDPR-compliant measurement
  • Offline conversion tracking · leads from your CRM back to Google
  • Google UCP & server-side measurement

Shopping & Performance Max

The engine under e-commerce
Webshops +

For webshops, this is where the money is. We optimise your product feed, build a smart Shopping and Performance Max structure and steer on ROAS per product group, not one average for the whole shop.

  • Feed optimisation & product segmentation
  • Performance Max with asset groups & exclusions
  • Bidding strategy by margin and stock

Display & YouTube

Reach, remarketing & brand
+

At the top of the funnel we build awareness, and at the bottom we win back lost visitors. Display and YouTube campaigns for remarketing, new audiences and video that sticks.

  • Remarketing on site and shop behaviour
  • YouTube video for reach and consideration
  • Tight exclusions · no wasted reach

Local campaigns

For shops, hospitality & service businesses
+

Have a physical location or a fixed service area? With local campaigns and well-configured Google Business Profiles we bring in customers from your region: store visits, bookings and enquiries for service businesses.

  • Local Search & Performance Max with location goals
  • Google Business Profile linking & directions
  • For retail, hospitality, clinics and trades

ProductHero & feed optimisation

CSS partner & Labelizer strategy
Advanced +

For serious webshops we go beyond the standard. Via ProductHero (Comparison Shopping Service) we save up to 20% on your Shopping CPC, and with the Labelizer strategy we segment your products by performance: bestsellers, in-betweens and slow movers each get their own bid and budget.

  • ProductHero CSS · lower Shopping CPC
  • Labelizer: segment by margin, ROAS & stock
  • Custom labels that make your bidding smarter

Product title optimisation

The quiet win in Shopping
+

Your product title decides which searches you appear on. We rewrite titles into the structure buyers search for (brand, type, attribute, size, colour), so the same products suddenly show on more and better search terms. Often the cheapest way to grow Shopping revenue.

  • Title structure based on buyer search behaviour
  • Feed rules so it scales across your whole catalogue
  • A/B testing on impressions and clicks

Approach in 5 steps

From scan to monthly growth

Clear process, direct contact. You always know where we stand and why.

01

Free SEA scan

We analyse your account or site and find 2 to 3 concrete opportunities.

02

Get the data right

Tracking and conversions correct, because that is where it all starts.

03

Strategy & setup

We build or restructure the campaigns around your margins.

04

Optimise

Scale what works, cut what does not. Continuously.

05

Monthly meeting

Clear report and a conversation. No black box.

How you work with us

From guidance to fully hands-off

You choose the level of involvement that fits you. Want to learn it yourself or hand it over entirely? Both work.

01

Set up together

In live sessions we walk through your campaigns together. You learn it, we guide. Ideal if you want to keep control.

02

Set up

We build your campaigns and tracking from scratch and hand them over ready to use. Then continue yourself or move to management.

03

Optimise

Already running campaigns? We take on the optimisation and get more return from what is there.

04

Full takeover

We manage everything, with a fixed monthly meeting and reporting. You keep ownership of the account.

Pricing

Clear prices, no surprises

You pay for our work. Your ad budget goes 100% to Google, we never take margin on it.

One-off services

Session

Strategy session

€150per 60-min session
  • Live through your account together
  • Concrete action points
  • Recording & notes
Book a session
One-off

Campaign setup

from €450one-off
  • Full setup + tracking
  • Feed & title optimisation
  • Delivered ready to use
Request
Audit

Free SEA scan

€0no obligation
  • Analysis of your account/site
  • 2 to 3 concrete opportunities
  • No strings attached
Start free

Monthly management · cancel monthly

Start

Smaller webshops & local

€295per month
  • Up to ~€2k/mo ad budget
  • 1 channel (Search or Shopping)
  • Monthly report
Choose Start
PopularGroei

Scaling webshops

€599per month
  • €2k-€8k/mo ad budget
  • Search + Shopping + Performance Max
  • Bi-weekly optimisation
  • Monthly meeting
Choose Groei
Schaal

Ambitious & large

from €1.250per month + performance
  • €8k+/mo ad budget
  • Full-funnel + feed management
  • Dedicated strategy
  • Performance bonus on ROAS target
Choose Schaal
Our guarantee: no result within 90 days? Then the management fee pauses until we deliver. Setup & onboarding one-off from €450.

All prices exclude VAT and exclude your ad budget. No annual contract, cancel monthly.

Who we work for

Webshops and businesses that want to grow

We work for both B2C and B2B. From Dutch webshops to service businesses and international marketplaces. Below are real results from accounts we manage, anonymised.

E-commerce & webshops

Our home turf. Shopping, Performance Max and feed optimisation for webshops doing €100k to €2M revenue.

Food & groceryHealth & homeRetailMarketplaces

B2B & services

Lead generation for B2B and service firms: sharp search campaigns and proper tracking of real leads, not just clicks.

SaaS & fintechSecurity & certificeringTrainingB2B niche

Local & lead gen

For agents, clinics, hospitality and trades: local campaigns that drive calls, bookings and enquiries.

Real estateRetailHoreca

A selection of our clients

CoffeePodDeals Stach De Heeren van 17 Woningontdekken Woonhub Paybix Fortus Happy Pyjamas Medicooler Technicert Dieetwebshop
Client (anonymised) Objective Result, last 30 days
B2B security & certificationLead gen82 conversions at €9.93 · 7,5% CTR · 6,4× ROAS
E-commerce, health & homeOnline sales127 sales · €16,3k revenue · 4,7× ROAS
E-commerce, food & groceryOnline sales153 sales at €11.50 cost · 3,0× ROAS
Online marketplace (US)Online sales181 conversions · €32,3k revenue · 6,4× ROAS
Real estateLead gen165 leads at €4.68 · 11,5% conv. · 5,7× ROAS
B2B niche serviceLead gen62% conversion rate · €0,53 per lead · 15,9% CTR

Results vary by budget, market and starting point. Figures are real, from a recent 30-day window, client names withheld for confidentiality.

Reviews

What clients say

★★★★★ 5.0 on Fiverr 42+ orders
★★★★★ 5.0 on Google 5 reviews
"Julie has been a fantastic partner in our Google Ads set-up and optimisation. Professional, detail oriented and strategic, with quick responses despite the time zones. Highly recommend."
Fiverr client · Canada

The team

Small, personal and fully remote

Julie van der Lande, oprichter MIKI Ads

A personal note

"Ten years ago I started with Google Ads because I kept seeing entrepreneurs pay for nice talk and thin results. Today I manage 20+ accounts daily, mostly from Barcelona, sometimes from Amsterdam, always with the same rule: I treat your budget like it's my own money. No black box, no account manager you never speak to. Just a small, close-knit team, short lines, and honest numbers, even when a month disappoints."
Julie van der Lande Founder MIKI Ads · Hasta pronto 🌵

Who you work with

J
Founder

Julie

10+ years in paid advertising. 20+ live accounts in e-commerce and B2B, from setup to daily optimisation. 5.0 on Fiverr (42+ orders) and 5.0 on Google.

E
Google Ads Specialist

Emma

Strengthens the team with sharp optimisation and tight reporting. Together we keep contact direct and campaigns sharp.

S
Freelance · Google Ads

Search specialist

4+ years of Google Ads experience. Specialised in search campaigns and lead generation. Jumps in at peak times and specialist projects.

C
Freelance · Google Ads

Conversion tracking specialist

4+ years of Google Ads experience. Specialised in conversion and offline conversion tracking, Google Tag Manager and Google UCP.

Amsterdam + Barcelona
Fully remote
4+ years
experience per specialist
NL · EN · ES
we work in 3 languages
5,0 ★
on Fiverr & Google

Free & no obligation

Request your free SEA scan

Or email directly to contact@pimienta.agency

We only use your details for the scan. No spam, no obligations.

What you get

  • An honest look at your current Google Ads or website
  • 2 to 3 concrete opportunities where budget leaks or revenue is left on the table
  • Clear advice, whether we work together or not
  • A reply from Julie or Emma within 2 business days

Already a client or just started?

Onboarding in a few clicks

New collaboration? Through our onboarding environment you arrange access, goals and tracking in a structured way, so we can accelerate right away.

Start onboarding

Frequently asked

FAQ

Do you take margin on my ad budget?

Never. Your ad budget goes 100% to Google. We only earn from our management fee. You keep ownership of your account.

Do I stay the owner of my Google Ads account?

Yes, always. The account is in your name and you keep full access and ownership. If we ever stop, everything simply continues, no hassle.

Am I locked into an annual contract?

No. Everything is cancellable monthly. We want to keep you with results, not a signature.

What if I don't have Google Ads yet?

No problem. We set everything up from scratch: tracking, campaigns and feed. You choose whether we set it up together, fully set up, or also manage it afterwards.

Who do you work for, B2B or B2C?

Both. We manage webshops (B2C/D2C), B2B lead generation and local service businesses. Our strongest lane is e-commerce, but we love B2B and local just as much.

How fast will I see results?

The first 2 to 4 weeks are a learning phase while Google gathers data. After that we actively steer on return. No result within 90 days? Then the fee pauses until we deliver.

Do you work remotely?

Yes, fully remote from Amsterdam and Barcelona. We work in Dutch, English and Spanish, with direct contact and fast replies.