Sharp on data.
Personal Google Ads management for Dutch webshops and businesses. You work directly with your own Google Ads specialist: short lines, always a reply within 24 hours.
What we stand for
This foundation drives every campaign and every invoice. No fine print.
Every euro of ad budget goes to Google. We earn from our work, not from your media spend.
Cancel monthly. We keep you as a client with results, not a signature.
We always steer on data, never on gut feel. Clean tracking, real revenue and clear ROAS reporting drive every decision.
Services
Without clean measurement you steer blind. So we always start with tracking, and build the entire Google channel from there. Open up what you want to know.
We expertly set up your measurement foundation with Google Tag Manager: conversions, revenue value, Consent Mode and server-side tracking where needed. Only when Google knows what a sale or lead is really worth can Smart Bidding optimise for profit.
From here we build on to Search, Shopping & Performance Max and Display & YouTube.Google Ads for webshopsOutsource Shopping
We capture people searching right now for what you sell. Sharp purchase-intent keywords, tight ad copy and continuous testing, with negative keywords so you waste no euro.
Works best alongside solid tracking and product title optimisation.
For webshops, this is where the money is. We optimise your product feed, build a smart Shopping and Performance Max structure and steer on ROAS per product group, not one average for the whole shop.
Here we often deploy ProductHero and title optimisation .
At the top of the funnel we build awareness, and at the bottom we win back lost visitors. Display and YouTube campaigns for remarketing, new audiences and video that sticks.
Need creatives? We make those via sister brand Pimienta.
Have a physical location or a fixed service area? With local campaigns and well-configured Google Business Profiles we bring in customers from your region: store visits, bookings and enquiries for service businesses.
Solid conversion tracking of calls and directions is extra important here.
For serious webshops we go beyond the standard. Via ProductHero (Comparison Shopping Service) we save up to 20% on your Shopping CPC, and with the Labelizer strategy we segment your products by performance: bestsellers, in-betweens and slow movers each get their own bid and budget.
Part of our Shopping & Performance Max approach.
Your product title decides which searches you appear on. We rewrite titles into the structure buyers search for (brand, type, attribute, size, colour), so the same products suddenly show on more and better search terms. Often the cheapest way to grow Shopping revenue.
Directly strengthens your Shopping and ProductHero results.
Approach in 5 steps
Clear process, direct contact. You always know where we stand and why.
We analyse your account or site and find 2 to 3 concrete opportunities.
Tracking and conversions correct, because that is where it all starts.
We build or restructure the campaigns around your margins.
Scale what works, cut what does not. Continuously.
Clear report and a conversation. No black box.
How you work with us
You choose the level of involvement that fits you. Want to learn it yourself or hand it over entirely? Both work.
In live sessions we walk through your campaigns together. You learn it, we guide. Ideal if you want to keep control.
We build your campaigns and tracking from scratch and hand them over ready to use. Then continue yourself or move to management.
Already running campaigns? We take on the optimisation and get more return from what is there.
We manage everything, with a fixed monthly meeting and reporting. You keep ownership of the account.
Pricing
You pay for our work. Your ad budget goes 100% to Google, we never take margin on it.
One-off services
Monthly management · cancel monthly
All prices exclude VAT and exclude your ad budget. No annual contract, cancel monthly.
Who we work for
We work for both B2C and B2B. From Dutch webshops to service businesses and international marketplaces. Below are real results from accounts we manage, anonymised.
Our home turf. Shopping, Performance Max and feed optimisation for webshops doing €100k to €2M revenue.
Lead generation for B2B and service firms: sharp search campaigns and proper tracking of real leads, not just clicks.
For agents, clinics, hospitality and trades: local campaigns that drive calls, bookings and enquiries.
| Client (anonymised) | Objective | Result, last 30 days |
|---|---|---|
| B2B security & certification | Lead gen | 82 conversions at €9.93 · 7,5% CTR · 6,4× ROAS |
| E-commerce, health & home | Online sales | 127 sales · €16,3k revenue · 4,7× ROAS |
| E-commerce, food & grocery | Online sales | 153 sales at €11.50 cost · 3,0× ROAS |
| Online marketplace (US) | Online sales | 181 conversions · €32,3k revenue · 6,4× ROAS |
| Real estate | Lead gen | 165 leads at €4.68 · 11,5% conv. · 5,7× ROAS |
| B2B niche service | Lead gen | 62% conversion rate · €0,53 per lead · 15,9% CTR |
Results vary by budget, market and starting point. Figures are real, from a recent 30-day window, client names withheld for confidentiality.
Reviews
"Julie has been a fantastic partner in our Google Ads set-up and optimisation. Professional, detail oriented and strategic, with quick responses despite the time zones. Highly recommend."Fiverr client · Canada
The team

A personal note
"Ten years ago I started with Google Ads because I kept seeing entrepreneurs pay for nice talk and thin results. Today I manage 20+ accounts daily, mostly from Barcelona, sometimes from Amsterdam, always with the same rule: I treat your budget like it's my own money. No black box, no account manager you never speak to. Just a small, close-knit team, short lines, and honest numbers, even when a month disappoints."
10+ years in paid advertising. 20+ live accounts in e-commerce and B2B, from setup to daily optimisation. 5.0 on Fiverr (42+ orders) and 5.0 on Google.
Strengthens the team with sharp optimisation and tight reporting. Together we keep contact direct and campaigns sharp.
4+ years of Google Ads experience. Specialised in search campaigns and lead generation. Jumps in at peak times and specialist projects.
4+ years of Google Ads experience. Specialised in conversion and offline conversion tracking, Google Tag Manager and Google UCP.
Free & no obligation
Already a client or just started?
New collaboration? Through our onboarding environment you arrange access, goals and tracking in a structured way, so we can accelerate right away.
Frequently asked
Never. Your ad budget goes 100% to Google. We only earn from our management fee. You keep ownership of your account.
Yes, always. The account is in your name and you keep full access and ownership. If we ever stop, everything simply continues, no hassle.
No. Everything is cancellable monthly. We want to keep you with results, not a signature.
No problem. We set everything up from scratch: tracking, campaigns and feed. You choose whether we set it up together, fully set up, or also manage it afterwards.
Both. We manage webshops (B2C/D2C), B2B lead generation and local service businesses. Our strongest lane is e-commerce, but we love B2B and local just as much.
The first 2 to 4 weeks are a learning phase while Google gathers data. After that we actively steer on return. No result within 90 days? Then the fee pauses until we deliver.
Yes, fully remote from Amsterdam and Barcelona. We work in Dutch, English and Spanish, with direct contact and fast replies.